Hello Readers,
Have you ever had the notion or feeling that you can do it all? Let me explain what I mean by "it all." Let's say you want to write a book, you have a full-time job, and you want to open an online store. None of these have a specific niche right? Your book can be about your personal life, your full-time job can be in IT, and your online store will feature shoes to sell. None of these have anything to do with each other. However, you love all three areas. The question I have now is, why not? Why can't you pursue all three areas? Do all three is what I say. I am reading a book entitled “Born For This” by Chris Guillebeau. Chris has a name for the strange notion or feeling you have, it is called "workshifting." Workshifting, according to Chris is different from multitasking. Workshifting is when you navigate multiple projects and interest by focusing fully on something for a while then deliberately shifting to focus on something else. Society has taught us to multitask, which by the way the brain cannot do. The brain can only focus on one thing at a time. Society has also taught us to find a niche and be really, really good at that niche. I am not knocking being great at something, by all means we cannot be great at everything. However, I do encourage you to step out and try it all. Let's look at some examples, Steve Harvey is a comedian who just launched a bacon product, Richard Branson has an airline and a record label, and Oprah has a TV network and she is a gardener. None of these people are tying themselves down to a niche (even though they have one). They know what they're great at and they decided to do other things they love. They simply just workshift from day-to-day and hour by hour focusing on what they feel they want to focus on at a specific scheduled time. I love careers and helping people with their careers, this is why I am a career and life coach. I believe your life involves your career. You cannot have a career without living your life. However, I also love to empower women; this is why I just launched I.M.A.G.IN.E., my annual women's empowerment conferences. I am also a blogger and aspiring author. I have many other dreams that are not in relation to each other. The bottom line is I know what I'm great at however; I'm not going to allow my “niche” to stop me from pursuing what I want to do in different areas. If I don't do so well in one of my many endeavors in the near future, then I will Keep It Moving (KIM) and I encourage you to do the same (notice I did not say if I fail). Go to Amazon.com and purchase Chris's book. It will cause you to think very differently about your life and career path moving forward. I am just happy there's a name for what I knew I had, I am a workshifter, are you? Don't get stuck in your niche, try it all.
Your thoughts are welcome...
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MJW
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